About us

UN CAFFÈ PERFETTO?

If you answer with “Yes!” to each and every coffee invitation, we’re glad to have you here – the place where we treat every coffee bean with precise expertise, where we share the authentic Italian coffee taste and get inspired by its aroma.

Baristo is authentic Italian coffee produced near Genoa. For centuries, the port of Genoa has been a strategic spot for trading the best coffee varieties. It is there that some of the top coffee roasters in the world are born. Guided by their vehemence, ambition and love of coffee, they set up a number of factories where to this day people work hard to produce authentic Italian espresso.

The factory where Baristo is produced was founded in 1903. It has been family-run business by the Italian Boasi family ever since, and the Master roaster of Baristo – Carlo Garbarino, is a second generation roaster, who grew up in a family nurtured with a love of coffee.

Special attention and care to these and other lesser-known details about coffee’s journey from bean to package is what gives well prepared espresso that authentic flavour and aroma. ‘Of course, we should not forget the most important ingredient of all,’ Carlo reminds us with a smile in a typical Italian manner, ‘a pinch of love and tons of dedication’.

OUR MISSION:

To provide espresso pleasure through exclusive coffee selections, the best service and coffee machines.

We are guided by four key values

AUTHENTICITY

To be true to yourself

HONESTY

We believe in win-win partnerships

CURIOSITY

Willing to learn and master new things

KNOWLEDGE

Inspired to discover and share every detail of the world of coffee

The art of creating coffee blends

ESPRESSO WITH HARMONIOUS AND BALANCED TASTE:

The factory where Baristo coffee is produced today goes back over 115 years (in 1903) in Genoa. It is family-owned and for generations has been perfecting the art of creating coffee blends. The process of mixing different coffee varieties, each of which manifests its characteristics to get espresso of harmonious and balanced flavour, requires professionalism, experience and most of all – passion for coffee.

We have trusted the Italian experts since 2005, when the first Baristo blends were created.

THE COFFEE MAKING PROCESS IS A MASTERY:

The process of coffee preparation is master craftsmanship. To Carlo, coffee beans selection and fine roasting are part of the mystery of creating the so called ‘brown gold’. Roasting is performed through the use of circulating hot air and it is adhering to the methodology of this process that ensures the coffee’s consistent flavor.

THE FINAL PART OF THE PRODUCTION PROCESS:

The final stage of the production process is carried out in an oxygen-free environment from the moment of transportation and the time spent in silos to the packaging machines. Baristo coffee is packaged in a special 3-ply aluminium foil and Baristo coffee beans packages have a special valve which is fitted so that emitted gases go out, without oxygen entering the package.

Brand history in short

2004 “Baristo” was inspired by a wordplay with the Italian term “barista”, meaning a specialist in espresso and coffee drinks preparation. We loved it, and we still do!

2005 The first roasted coffee in beans under Baristo brand was roasted and packed in Italy

2006 Baristo Crema followed

2007 First patent of our name was issued

2009 A very good year! Baristo HoReCa line of roasted coffee in beans was introduced to the market, and not only: eco-friendly paper coffee pods as well

Dedicated website to Baristo coffee was online for the first time (baristo.info)

2010 Baristo is the first brand in Bulgaria to appear on paper coffee cup

2011 Retail coffee line with 3 selections of ground coffee was launched

2012 Baristo Speciale coffee in beans, a refined blend for coffee automates was developed, followed by Baristo Soluble coffee (by DEK, Germany)

Facebook is trendy, so we’re in!

2013 Following the market trend, Baristo introduced Lavazza Blue compatible coffee capsules

2014 Baristo celebrated its 10th Anniversary!

2015 Baristo Premium Bar blend was introduced in a practical pack of 250g to enjoy fresh coffee at home

Baristo won the title “Favorite Brand” in the coffee category in the ranking of MyLoveMarks, Bulgaria

2016 Baristo Specialty Coffee Selection line came into being, created by the Master Roaster Paolo Scimone – Modezia 100% Arabica blend

2018 Some more special coffees join in: Baristo Yirgacheffe and Baristo Juncalito

2019 Special coffees again, but this time in easy-to-make paper pods: Baristo Zege, Matagalpa and Patavium

2020 Baristo Espresso Forte coffee in beans in retail pack of 500g was launched, together with our new online shop. Coffee lovers now enjoy easy and secure online shopping!

2021 Coffee capsules Baristo Espresso Gusto (Dolce Gusto compatible) are already available

We introduced the innovative Baristo Coffee Corner: innovative self-service system, offering high quality coffee specialties, and integrated card payment module. Take a look >>